ترجمه مقاله : نقش گرایش سازمانی و ویژگی های محصول در عملکرد برای ثبات
فرمت فایل دانلودی: .rarفرمت فایل اصلی: rar
تعداد صفحات: 7
حجم فایل: 549 کیلوبایت
عنوان مقاله انگلیسی :
The role of organizational orientation and product attributes in....
فرمت : pdf
تعداد صفحه : 7 صفحه
سال چاپ : 2017
چکیده انگلیسی:
As regulation pushes for sustainability, organizations may choose to strategically orient themselves sooner rather than later
for the inevitable move for more promising returns. Design and development of products for sustainability reaches the core
of organizational operations and those that can orchestrate a meaningful shift to sustainability may gain in the long-run. The
product itself and how it is perceived by the end-user may also significantly affect this move to sustainability for the
organization. This research empirically tests the relationship between organizational orientation toward sustainability,
attributes of sustainable products and the effect these have on performance in two separate geographical locations with
differing economies. The value of this paper lies not only in empirically validating concepts from traditional new product
development literature perspective in the context of sustainability but also in providing an insight into the current ‘mindset’
toward sustainability.
